The AdvantageQuote Joint Marketing Program is an innovative direct response insurance price comparison and "shopper" program for planners, brokers and firms along with a "value added" marketing program with lowest cost term life plans offered by some of America's most highly rated and competitive life companies! Key highlights:

• the First Low Cost and Integrated Direct Response Marketing Approach to the Sale of Life and Other Insurance Programs to Middle Market Consumers and,
• the Customized Price Comparison System, Internet Resources Offering "Turn Key" Insurance Software websites or local installs and,
• The FI Com Network's* Interactive On Line Underwriting and Processing for Bank Agents

RMA's direct response directs customers to respond by ....

1. calling a toll free number and getting an immediate quote, with the ability to apply for and purchase a policy on-line during the call, or by
2. returning the sales form using postage paid returns, or by
3. accessing your bank or credit union web site to reach an interactive internet sales location to get quotes and apply for insurance on-line. This site is customized to complement your corporate marketing approach and strategies.

All customer and member inquiries by phone, mail and in branch contact are handled through inbound and outbound telemarketing, or by your agents trained using RMA's sales and product training modules.